Sony XBR-43X800E

Sony's XBR-43X800E packs impressive TV technology into a compact 43" panel. It combines 4K resolution with HDR (High Dynamic Range) to deliver a vibrant viewing experience. Recently, one of my co-workers, Will , stopped me in the break room to say he'd replaced a 7-year-old TV with the XBR-43X800E, and was blown away by the improvements. Here's what he had to say. "I didn't really need a new TV, but after experiencing the difference, I can't believe I held out so long. Although I am mesmerized by streaming 4K/HDR content (have not purchased a 4K Blu-ray player yet), the real surprise is normal content — news, sports, sitcoms, etc. It looks so great that I now gravitate to the smallest TV in the house. "Here are the things that struck me: HDR is one of the biggest advances in TV technology in years. Movies and shows encoded with HDR can provide incredibly vivid color, brightness, and contrast when viewed on the XBR-43X800E. HDR is available on nearly all Ultra HD Blu-ray titles, as well as on a growing amou...