Datasheet

VDC anticipates the 2D imager market will grow at a
compound annual growth rate (CAGR) of 16.5 percent
from 2008 to 2012 — with total revenue projected
to reach 204 million by 2012 [Figure 2]. The growth
in 2D imaging technology gives Motorola partners
an excellent opportunity to sell the MC9190-G. With
laser-like scanning performance on all major 1D
and 2D symbologies, these rugged devices enable
customers to take advantage of today and tomorrow’s
2D applications, while keeping the same productivity
levels of 1D laser scanning solutions. Additionally, the
MC9190-G introduces Motorola’s groundbreaking long
range imager engine — to let your customers capture
2D bar codes from as far away as 30 ft. (9.14 m), even in
bright sunlight and with standard paper labels.
Strong upgrade opportunity
As the successor to the well-proven MC9090-G, the
MC9190-G offers an excellent upgrade opportunity for
the MC9190-G’s existing base of more than 1 million
units. Many in this large installed base may be looking
to upgrade their mobility solution and take advantage
of the latest technology — including the more powerful
platform, the new SE4500 2D imager engine and SE4600
long range imager, MPA 2.0 architecture and enhanced
rugged design. Motorola’s common platform ensures
that custom applications created for the MC9090-G
or other Motorola mobile computers can be easily
ported to the MC9190-G devices. The MC9190-G is
also backward compatible with the entire MC9000
accessory ecosystem. As a result, you can offer your
MC9090-G customers the opportunity to migrate to the
latest mobility technology, without the high costs and
complexity typically associated with such an upgrade.
MARKET POSITIONING
The Motorola MC9190-G is not the most expensive device
in the rugged mobile computer category, yet it offers your
customers more features and superior performance. Key
‘Motorola-only’ differentiators include:
• The most robust processing architecture in its class
• The most robust rugged specifications in its class
• The only device to offer native FIPS 140-2 Level 1
certification — ideal for industries with additional
security requirements, such as retail and government
Source:2010VentureDevelopmentCorporation,PublicFinancialsandMotorola
(InternalAnalysis)
FORECAST CAGR
2008 2009 2010 2011 2012 2008-2012
2D Imager $125 $129 $154 $178 $204 16.5%
YoY Change 3.2% 19.4% 15.6% 14.6%
Figure 2: Forecasted Global Shipment of Handheld 2D Imagers
(Millions of Dollars)
• The only device to offer six interchangeable keypad
options, so your customers can swap out keypads
right in the backroom
• Most robust data capture possible — with six
different advanced scan engines
• Most advanced 2D imaging technology, so your
customers do not need to sacrifice scan performance
and throughput on 1D bar codes
• Offers long range 2D imaging that works in any
lighting condition and doesn’t require special
reflective label stock
Figure 3: Price Performance Comparison
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