Datasheet

PARTNER BRIEF
MC9190-G
THE MARKET OPPORTUNITY
Following is an assessment of the total available
market, as well as the product positioning by market
application, company size and more.
What the experts are saying
Mobility has become a key IT initiative and critical
component for businesses of all sizes. In fact, a 2009
survey of executives at North American and European
enterprises and SMB found that 68 percent see mobile
data spending increasing or remaining the same and 68
percent also see mobile voice spending increasing or
remaining the same.
1
As a result, the mobile workforce
continues to expand — both outside and inside the four
walls. According to IDC, there will be one billion mobile
workers by the end of 2010.
2
Total addressable market
While the rugged mobile computer market contracted
in 2009 due to the economic downturn, 2010 marked
the beginning of a rebound. VDC Research is projecting
the rugged handheld computing market will grow in
2010 to $2.1 billion worldwide, representing a growth
of 8.6 percent over 2009, with 2.6 million units sold
worldwide. That uptick will continue through 2014 with
an annual compound growth of 8 percent. The handheld
rugged market is expected to grow at an 8.7 percent
CAGR from 2009-2014. Figure 1 shows the rugged
handheld shipment breakdown by geographic region:
• Americas: 7.7 percent CAGR (2009-2014) and 8.1
percent growth expected for 2010
• EMEA:7.5 percent CAGR (2009-2014) and 7.7 percent
growth expected for 2010
• Asi a-Pacific: 11.1 percent CAGR (2009-2014) and 11.1
percent growth expected on 2010
Strong opportunity for 2D imaging
2D imaging technology has established a significant
presence in a number of economic sectors, including
industrial/manufacturing, transportation/logistics,
healthcare and government. 2D applications are
expected to experience robust adoption rates over
the next few years as end users are looking to encode
greater amounts of information on smaller surfaces. In
particular, the manufacturing industry — responding
to both regulatory requirements as well as competitive
pressure to improve inventory visibility and product
quality — is increasingly turning to dense 2D bar codes
and direct part marks to track even the smallest of
components. And companies involved in warehousing,
shipping and delivery of smaller items need to read the
dense 2D bar codes utilized on smaller packages.
Figure 1: Current and Forecast Rugged Handheld PDA
Shipments by Region (US$ in Millions)
Source:VDC,EnterpriseMobilitySolutions.2010Market
IntelligenceService:SeventhEdition
2009
823.6 889.9
1194.7
704.5
759.0
1012.8
387.3
430.4
654.3
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2010 2014
ASIA-PACIFIC
EMEA
AMERICAS
1 Forrester Research. Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009
2 IDC Press Release: “More Than One Billion Mobile Workers Worldwide by Year’s End, According to IDC.” February 18, 2010. http://www.idc.com/getdoc.jsp?containerId=prUS22214110
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