Datasheet

MARKET APPLICATIONS
RETAIL
• Point of Sale
• In-store inventory tracking
• Returns processing/
monitoring
• Digital/mobile loyalty
• Mobile coupons
MANUFACTURING/
LIGHT INDUSTRIAL
• Receiving
• Shipping
• Inventory management
• Work in Process (WIP)
• Electronics manufacturing
HOSPITALITY/
TOURISM
• Event registration
• Check-in/out
• Digital/mobile loyalty
• Mobile coupons
EDUCATION
• Registration (classroom,
activities)
• Book checkout
• Inventory management
Target market and applications
Market opportunity by company size
The primary targets for the LI4278 are:
TIER 3: SMALL/MIDSIZE
(1-99 EMPLOYEES)
TIER 2: MIDSIZE COMPANIES
(100-999 EMPLOYEES)
TIER 1: ENTERPRISE
(1000+ EMPLOYEES)
50%
40%
10%
Target customer: prospect titles
Decision-makers for a LI4278 sale include:
• IT Manager
• General Manager
• CIO
• CFO
• Business Line VP or Director (for example:
operations, customer service)
• RFP Project Manager/Purchasing Director
BUSINESS PROPOSITION
This section outlines the investment required to sell
the LI4278, the revenue opportunities associated with
hardware and accessories, as well as the incremental
revenue opportunities associated with software
application development and enhanced services.
Your investment
The investment required by Motorola business partners to
sell the LI4278 is summarized in the following chart:
INITIAL PARTNER INVESTMENT
DESCRIPTION APPROX. COST TO PARTNER
Motorola Sales Tools Available at no cost
Certification Costs Not required
Cost for Demo Units Available in limited quantities;
contact your account manager to
check demo availability prior to
General Availability
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