Datasheet

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PARTNER BRIEF
LI4278
the convenience of mobile commerce applications from
their retailers and hospitality companies. With the
LI4278 linear imager, companies can affordably deploy
a bar code solution capable of reading 1D bar codes
displayed on a mobile device — whether for a mobile
coupon, mobile gift card balance, mobility loyalty card or
more. The LI4278 is ideal for those customers who want
to introduce 1D mobile bar code scanning applications to
their CRM strategy.
As the leader in bar code technology, Motorola is
uniquely positioned to deliver the reliable performance
needed to encourage both customer and retailer
adoption of these emerging applications.
MARKET POSITIONING
With the LI4278, we have perfected the optimal design
characteristics of a linear imager. This includes not only
using state of the art components, but also designing
optimal operation for reliability, security, robustness
and maximum battery life. The increased capabilities
of this handheld cordless scanner allow workers to
scan faster and farther. And while outperforming other
linear imagers in its class, the LI4278 offers a lower
price point — giving your customers a better performing
solution at a lower cost.
Key ‘Motorola-only’ differentiators include:
• Best scanning performance in its class
• Single board construction for unmatched reliability
• Superior power management for greatest number of
scans per charge, and longest battery life per charge
• More flexibility: 3mil to over 30 in. reads including
cell phones — all in a single scanner without
requiring reprogramming or reconfiguration
• Motorola’s innovative applications that allow
customers to quickly and easily program, manage
and control as many devices as needed
• Bluetooth v2.1 secure communications
• Superior warranty and service programs
Figure 3: Price-Performance Comparison: USB Kit List Pricing