Datasheet

PAGE 3
• eCoupons: Coupons are delivered in the body of an
email which can be displayed on a smart phone or
other mobile device. At the point of sale, the cashier
scans the 1D bar code displayed on the customer’s
mobile phone to apply the discount.
• Loyalty programs: Mobile loyalty gives consumers
the convenience to store their loyalty membership
information on their mobile phone, instead of carrying
a mix of club cards in their wallet. Cashiers scan
the 1D bar code displayed on the customer’s mobile
phone to pull up and apply their membership account.
• Proximity marketing: Retailers can target nearby
customers and deliver targeted coupons to a user’s
mobile device for ‘just-in-time’ promotions and offers.
Mobile commerce is an emerging channel that many
predict will become a game changer in retail. Back
in 2008, Howard Wilcox, senior analyst at Juniper
Research, said, “Today, the overwhelming majority of
coupons are paper-based, but the mobile phone is the
ultimate individual marketing device, and mobile coupon
pilots show great increased redemption rates — often
double-digit percentages.”
Source: 2011 Barcode Global Industry Planning Service: Handheld Scanners; VDC Research. June 2011
Figure 2: Forecasted Global Shipments of Linear Imager Bar Code Scanners Segmented by Economic Sector
(Millions of Dollars)
Historical
Base
Year
Forecast CAGR
2007 2008 2009 2010 2011 2012 2013 2014 2015
2010-
2015
Industrial/
Manufacturing
57.7 54.6 36.3 41.2 47.1 51.2 55.0 58.8 62.3 8.7%
Transportation/
Logistics
96.3 90.7 60.3 61.2 70.8 77.1 82.5 88.0 93.1 8.7%
Retail In-Store
58.6 55.9 38.4 43.6 47.8 51.8 55.4 58.8 62.1 7.3%
Health Care
Services
24.1 22.6 14.9 16.6 18.5 19.7 20.9 22.1 23.3 6.9%
Commercial
Services
16.2 15.4 10.4 11.2 12.3 12.9 13.5 14.1 14.6 5.4%
Government
11.5 11.1 7.4 8.0 8.9 9.5 10.0 10.6 11.0 6.6%
Total 264.3 250.3 167.7 181.8 205.4 222.2 237.3 252.3 266.4 7.9%
Juniper Research predicts that mobile coupons (defined
as discounts delivered and redeemed via handsets) will
be used by more than 300 million people worldwide
by 2014
1
and that consumer use of mobile coupons will
generate nearly $6 billion in retail redemption by the
year 2014 (nearly double the $3.4 billion in 2010).
2
The growing global popularity of mobile coupons
presents an excellent opportunity for Motorola partners.
As consumers increasingly view their smartphone
devices as “virtual wallets”, they will continue to expect
“With the tremendous growth in smart phones,
retailers can deliver electronic coupons to help
incent new sales, drive upsales, provide cross selling
incentives and various methods to help increase
business while giving customers the feeling that this
retailer is ‘smart’ about their particular needs, and
values them as a customer.”
- VDC Research Group
1 Juniper Research, “Press Release: Mobile Coupon usage to triple exceeding 300 million people globally by 2014 says Juniper Research.” December 8, 2009.
2 Juniper Research, “Press Release: Mobile Coupon redemption value to approach $6BN globally by 2014, according to Juniper Research.” November 4, 2009.