Datasheet

QUALIFYING YOUR CUSTOMER
The following questions will help uncover underlying
needs that can be addressed with the LI4278 general
purpose cordless linear imager:
Uncover the specifics of the opportunity and
areas where the strengths of the LI4278 are key
selling points:
• Have you considered purchasing linear imagers in
the past, but have been deterred by the technology’s
shortfalls when it comes to motion tolerance,
angular tolerance or reliability?
• Do you need to capture bar codes from mobile phone
or computer displays, either now or in the future?
• Is price a major consideration? Are you looking for
an affordable way to migrate to faster 1D scan
performance and mobile bar code applications?
• How do you deal with damaged or smudged bar
codes in your environment?
• Is scanning range important? How do you deal with
varying ranges today?
• Do your employees need to navigate to places where
a cord is inconvenient? Would your employees
benefit from increased freedom of movement using a
cable-free device?
• Are you concerned about battery life and how often
you will have to recharge your devices?
• Do you experience high staff turnover rates or hire
seasonal workers, where ease of use and a low
learning curve would be crucial?
• Is your IT staff overburdened with supporting
your current base of scanners: software updates,
provisioning, troubleshooting? Are your scanners
installed across multiple locations?
Specific questions for retail opportunities:
• Is associate productivity at the POS maximized?
Would you like to increase checkout throughput?
• Are you planning or have you considered
implementing mobile promotions for your customers?
(Examples: mobile coupons, targeted offers to select
customers, mobile loyalty/CRM program?)
• Are you able to scan bar codes displayed on mobile
phones today? Do your customers expect this
capability?
• Do workers need to scan large or bulky items
at checkout?
Specific questions for manufacturing
opportunities:
• Are you looking to improve productivity and
throughput on the manufacturing floor?
• Do you need to track small components that utilize
high density bar codes?
Service-related questions:
• What level of post-sales service and support do
you expect?
• What is the impact of downtime on your business?
• How long can you afford to be without your product?
• Is turnaround time flexible?
• If we could offer you a service plan that covers your
investment from accidental breakage for a one-time,
upfront cost, would you be interested?
ENTERPRISE MOBILITY SERVICES
OPPORTUNITY
As our partner in selling Motorola products, you can
benefit from offering your customers a complete
solution that includes Enterprise Mobility Services.
Selling services up front with the product results in
a higher attachment rate. In addition, it provides a
unique opportunity to increase your profit margin while
providing a renewable revenue stream for your business.
Motorola’s flexible, channel-ready services are designed
to give your customers the services they need — when
and where they need them. In addition, Enterprise
Mobility Services benefit your customers’ businesses by:
• Providing expert product repair and telephone
technical support
• Helping to ensure they get the most value from their
Motorola investment
• Protecting their investment in our technology
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