Brochure

3
It’s time for a different discussion.
Not only has digital changed, but printing has changed as well. In its earliest
days, digital run lengths used to be in the thousands. You could basically stick with
an offset workflow and make money with only a few digital jobs a day. But the days
of printing many thousands of product brochures are dwindling. Now customers
want runs of 200. Maybe 100. And they want them fast. And often with variable
information to increase the chances it will get noticed.
Run Lengths Are Declining
For the following run lengths (set of documents), do you see an increase or decrease in the frequency of printing jobs?
Do not offer
Decrease
Stay the same
Increase
N=417 Print Service Providers
and In-plant Printers
11%
7%
37%
45%
9%
8%
41%
43%
7%
9%
47%
37%
6%
11%
52%
32%
6%
18%
56%
20%
8%
31%
49%
13%
13%
43%
35%
9%
20%
47%
26%
8%
23%
49%
22%
7%
100%
80%
60%
40%
20%
0%
<250 250 to 500 to 1,000 to 2,500 to 5,000 to 10,000 to 25,000 to 50,000+
499 999 2,499 4,999 9,999 24,999 49,999
Run Length (sets of documents)
Source: InfoTrends’ Emerging Strategies
Survey, Q1 2011.
That isn’t offset.
It is digital. It is Xerox. It is the Xerox
®
iGen4
®
Diamond Edition.
It’s time for a different discussion.