Brochure

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These perceptions may feel true.
But are they really?
We understand that you may have some questions and perceptions about the
viability of a digital color business. But if you dismiss digital, you are dismissing a huge
opportunity—one that is growing every day.
“ I don’t have enough sales coverage for digital.”
“ My customers want the best image quality and they want it
when they want it. I’m not convinced that digital can pull it off.
It’s too inconsistent.”
“The money is in offset.”
“ Digital color is too unstable and unpredictable to make a profit
every shift.”
“ It will take me too long to make money on a digital investment.”
“ Digital just doesn’t fit my business model. I’m doing okay and
don’t want to risk upsetting everything I’ve worked so hard for.”
“ I’m trying to expand my business. How can I do that with
applications that are limiting?”