Brochure

11
Let’s compare.
We know that your concerns about turning
a profit with digital are closely tied to
productivity which is, in turn, tied to uptime.
With iGen4 Diamond Edition, turning that
profit is easier than with any other digital
color production press.
But don’t take our word for it. The
SpencerLab Digital Color Laboratory, which
specializes in the testing and analysis of
digital color imaging and printing products,
recently issued a comparison of availability
and actual production time of iGen4 and
several HP
®
Indigo
®
production presses.
The results speak volumes. iGen4’s superior
availability and reliability translate into
substantial savings, a shorter time to profit
and a stronger business.
It’s time to consider uptime.
A big part of the profit equation in digital printing is the availability of the
press. When it’s up and running, you are making money. When it isn’t, you aren’t.
It’s as simple as that. A lot of factors contribute to the availability of a digital press—
including the morning routine, service and repair, planned maintenance, unplanned
maintenance, job setup and quality control. And a lot of factors contribute to Xerox
®
iGen4
®
Diamond Edition’s uptime superiority.
Average Machine Availability*
85%
57%
58%
68%
10 0%
80%
60%
40%
20%
0%
Xerox
®
iGen4
®
HP
®
Indigo
®
7500 HP Indigo 7000 HP Indigo 5500
*Source: SpencerLab Xerox Availability Whitepaper, 2012
Greetings from Success.
Wish you were here.
What’s the most compelling reason to take
another look at digital color printing and
iGen4 Diamond Edition? The new business
and the new levels of profit they offer that
were never possible before.
Located in West Valley City, Utah,
SendOutCards
®
has turned a simple
concept involving online ordering, digital
customization and workflow automation
into a multimillion-dollar success.
Using an easy online ordering process,
customers select a card, upload a photo
and type a message. The company prints,
stuffs, stamps and mails the resulting
personalized greeting card the next day—
all for less than the average price of a
retail card.
In 2007, SendOutCards began replacing
lower-volume Xerox
®
printers with Xerox
®
iGen
®
Presses. Today, they have a total
of six presses and four times the output
for the same total cost. “Our iGens run
so smoothly that our entire fleet takes
just one operator,” says Steve Diamond,
director of production. “Beyond just volume,
the iGens have also given us substrate
latitude, phenomenal color and great
image permanence,” says Diamond.
The impact was dramatic. Today,
SendOutCards produces about one million
cards per month under normal conditions—
and nearly 700,000 cards per day during its
busiest seasons. “We can count on our
iGens to deliver,” says Diamond.
Looking to the future, SendOutCards
recently added other products that can
generate growth while helping to utilize
existing capacity during slower periods.
“We see customized photo books,
calendars and posters as a natural
extension of our customer experience,
and a year-round opportunity,” says
Diamond.
It’s opportunity that’s in reach for your
business as well.