User Manual

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Sources: Studies—Loyola College, Maryland, U.S.A., by Ellen Hoadley, Ph.D., Laurette Simmons, Ph.D., and Faith
Gilroy, Ph.D.; Case & Company, Management Consultants; Bureau of Advertising; Color in Newspaper Advertising;
Maritz Motivation, Inc., Southern Illinois. Published material—The Persuasive Properties of Color, Marketing
Communications; What’s Working in Direct Marketing. How to Use Color to Sell, Cahners Publishing Company;
Grasp Facts Fast with Color Copying, Modern Office Procedures.
When color counts,
we deliver.
Research has proven that using color in business
documents can have measurable results.
Capture Attention—Color increases readers’
attention spans and recall by 82%.
Enhance Productivity—Color reduces errors
by 80%. Improperly completed forms and
applications can bog down data entry and
customer service departments. Highlighting
important information and instructions can help
customers fill out forms correctly the first time.
Improve Communication—Color increases
learning and retention by 78%. Educating your
technical and service staff is a time-consuming
process that can be drastically shortened by
preparing the materials in color.
To see all the ways color commands performance,
visit www.xerox.com/ColorCounts.