User Manual
Are your Xerox
®
 Supplies genuine? 
Look for the Xerox Authentication Label.
Xerox
®
 Brand Protection
Don’t be fooled.
Sellers of counterfeit or tampered supplies often confuse  
or mislead you into thinking you are buying genuine  
Xerox
®
 supplies. Offers or advertisements that appear too  
good to be true, most likely are. 
Don’t be negatively impacted by inferior print quality, damage 
to the printer, additional service costs and potential health and 
safety risks.
Is it genuine Xerox
®
?
Look for a special security label. This authentication label  
is a small, Xerox
®
-branded holographic label used to verify  
the authenticity of the product as “genuine Xerox
®
”. It has a 
unique serial number and multiple layers of security to  
prevent counterfeiting.
©2014 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of  
Xerox Corporation in the United States and/or other countries.  08/14  BR11144
The labels of your toner and solid ink cartons will have  
the following features: 
• Unique serial number and barcode printed on every label 
• Background changes to read: “GENUINE,”  
“ORIGINAL,” “AUTÊNTICO” or “VÉRITABLE”  
depending on viewing angle
Previous Label  New Label
Suspicious Label Characteristics
Counterfeit or tampered supply items may look authentic but  
theawswillbenoticeableifyoulookforthem.Belowaresome 
common characteristics:
What to do if you encounter a suspicious product.
If you have concerns regarding the authenticity of a product, we 
encourage you to return the supply items to the point of sale for 
replacement or refund. To report suspicious activities or if you 
have additional questions or concerns, please contact: 
Xerox Corporate Security, 24 hour availability
Call 1-866-979-8222 (Internationally: 0044 (0) 1707 353250) 
or email us at BrandProtectionInvestigations@xerox.com
Informationprovidedwillbehandledcondentially.
A security label will always be present on 
authentic Xerox
®
 supplies.
Label cut out  
of carton
Serial number 
removed from label
Label torn  
off carton

