X10 Brand Standards Guide
WHAT WE DO
X10 Wireless Technology, Inc. offers an integrated suite of affordable hardware and software products
that provide powerful and affordable wireless solutions for homes and small businesses. We design,
manufacture and sell these solutions direct to consumers and small businesses. These products include
home automation that enables consumers to control lighting and appliances, as well as heating and air
conditioning systems; wireless security systems offering customers topnotch security with no monthly
contracts; audio and video entertainment systems making possible wireless distribution of multiple
entertainment sources; and digital video surveillance via our wireless IP cameras, providing affordable
video security that seamlessly integrates into any home or business.
3) MISSION, VALUES & STRAPLINES
MISSION
X10 Wireless Technology, Inc. is more than just the leading supplier of home automation, home security
and home entertainment products. X10 is the one-stop home solutions provider. Our mission is to design,
develop and market quality home products and services at affordable prices that make our customers'
lives better.
VALUES
People Brand
X10 and X10 PRO employees are passionate
about bringing new home solutions to
consumers and we therefore build the kind of
products and web sites we would use. Our
customers are guaranteed to find the solution
they need, the know-how to use it, and an
enthusiastic support staff every step of the way.
The X10
and X10 PRO Brand identity is clearly
one of our key assets. It enjoys the trust of our
customers & other stakeholders, who believe
that X10 and X10 PRO stand for quality,
reliability & superior value. Our brand value
proposition is supported by these reasons to
believe:
X10 and X10 PRO have been in
business for over 30 years;
X10 and X10 PRO are the industry
leaders and innovator of the technology
standard;
X10 and X10 PRO stand behind our
products.
STRAPLINES
Affordable Home Solutions for Everyday Life
Home Gadgets since 1978.