X10 Brand Standards Guide

1) WHO ARE THESE GUIDELINES FOR?
These guidelines apply to authorized X10
®
and X10 PRO distributors/resellers.
Distributor/Reseller: An X10 and X10 PRO authorized distributor/reseller is a non-installing
wholesaler that sells to professional contractors or a reseller that sells direct to consumer and is
expected to stock an ample supply of X10 products.
2) ABOUT OUR BRAND
WHO WE ARE
X10 Wireless Technologies, Inc. has been in business for over 30 years and online since 1996!
In 1974, the roots of X10 sprang from a little engineering company in Scotland called Pico Electronics,
Ltd. X10 was a founding member of the Home Automation and Networking Association and is widely
regarded as the founder of the home automation industry. The first X10 products were introduced in
1978. Over the years X10 has developed and manufactured Home Automation products for GE, RCA,
IBM, Philips, Magnavox, Gemini, Leviton, Radio Shack, ATI, Black & Decker, and other big name
consumer electronics companies. X10 is regarded as the de facto standard in home automation.
In 1978, X10 was introduced to the American public, Radio Shack being the first customer. Sears,
Roebuck soon became our second customer. Right from the beginning we intended that X10 products
would be produced at low cost and in high volume to give the consumer the lowest price possible.
In 1988, X10 started manufacturing universal remotes for Universal Electronics, Inc. (UEI) under the One-
For-All brand. We expanded this business to the point where we were manufacturing 1 million remotes a
month. We now make remotes for many original equipment manufacturers and have the best infrared (IR)
code library in the business. X10 are now one of the largest manufacturers of universal remotes in the
world.
In 1989, we introduced the world’s first low-cost self-installed wireless security system, the SS5400. It
was a breakthrough product for its time and there’s still nothing that compares to it for price-performance.
On December 28, 1996, we began selling on the Web at www.X10.com
In 2011, X10 introduced a line of wireless/wired IP cameras that simply plug into any router and can be
viewed over the Internet. Today the line has grown to more than a dozen different models, including
indoor and outdoor models; and MJPEG and h.264 Hi Def versions.
In 2013, X10 broke new ground by adding Peer-To-Peer (P2P) technology to its line of IP cameras. This
makes setting up an IP camera something that can be done in literally under a minute. This, together with
the introduction of Apps for the iPhone/iPad via the App store, and an Android version via the Google
Play store, makes it possible to easily set up an IP camera, and view it from anywhere in the World, from
a PC or Laptop; or from a Smartphone or Tablet.