X10 Brand Standards Guide

7) COLLATERAL EXAMPLES
The X10 marketing program is an ongoing initiative utilizing a wide variety of communications media.
Collateral plays an important part in this program by placing information into the hands of customers.
Direct mail, literature, catalogs and data sheets each help X10 and its distributors and resellers create
awareness, generate interest and achieve sales goals.
The following examples demonstrate how the collateral design system has been applied across a wide
variety of materials. These include:
 Owner’s Manuals
 Data Sheets
 Sales Literature
Owner’s Manuals
Owner's Manuals are used to consolidate product information into one complete resource. Although the
Web has replaced this tool to a large degree, sales manuals still remain a convenient and portable
resource for product reference. Owner's Manuals must include a literature code on the back and should
be posted as PDFs to the Web site. Files of 1 MB or less are recommended. If necessary, divide these
into smaller files for easier downloading.