X10 Brand Standards Guide
ADVERTISEMENT
DO’S AND DON’TS
Please Do Not
Advertise items you do not or will not carry in stock
Confuse customers by
listing multiple
Indicate availability of a PRO part when only
Downgrade a PRO part with a standard X10 part.
Indicate that a PRO part has been discontinued by the manufacturer.
Use the word PRO with standard X10 part numbers
Almost had it… Logo is correct, part number
is correct;
So Close… The X10 logo is displayed correctly
don’t know if they will receive
an XPS3 or WS13A.
Hmm… Is the customer going to receive an
X10 HR12A or an X10 PRO PHR03?
DO’S AND DON’TS
(CONTINUED)
Advertise items you do not or will not carry in stock
without specifying their availability.
listing multiple
part numbers in the description.
Indicate availability of a PRO part when only
standard X10 parts are available
Downgrade a PRO part with a standard X10 part.
Indicate that a PRO part has been discontinued by the manufacturer.
Use the word PRO with standard X10 part numbers
Almost had it… Logo is correct, part number
is correct;
however we used the name PRO.
So Close… The X10 logo is displayed correctly
– however we
an XPS3 or WS13A.
Hmm… Is the customer going to receive an
without specifying their availability.