X10 Brand Standards Guide

6)
BRAND USAGE GUIDELIN
ADVERTISEMENT DO’S
AND DON’TS
Please Do:

Advertise the part you have available to ship

Be clear as to exactly what the customer will receive

Do reference similar part numbers

Upgrade a standard X10 part purchase with a PRO equiv
 Indicate that a PRO part
is on backorder, out of stock or
reference
them unless you have stock on hand to ship.
Perfect… Great image and clear
as to what you are receiving.
Great… This item is an X10 PRO part that comes with a 2 year
warranty –
Mentions equivalent X10 and X10 PRO parts.
BRAND USAGE GUIDELIN
ES
AND DON’TS
Advertise the part you have available to ship
Be clear as to exactly what the customer will receive
Do reference similar part numbers
as acceptable substitutions or equivalents
Upgrade a standard X10 part purchase with a PRO equiv
alent when available.
is on backorder, out of stock or
unavailable should you choose to
them unless you have stock on hand to ship.
Great… This item is an X10 PRO part that comes with a 2 year
Mentions equivalent X10 and X10 PRO parts.
Nice… The customer knows this
item is an X10 PRO part and that
there is a standard X10 equivalent.
unavailable should you choose to
Nice… The customer knows this
item is an X10 PRO part and that
there is a standard X10 equivalent.