Specification Sheet

WHITE BALANCE TARGET
The ColorChecker White Balance target can be used for in-camera white balancing for both Raw and
JPEG photography.
Startingwithanaccuratewhitebalanceensuresthecolorsyoucapturearetrueandprovidesapointof
referenceforpost-shootediting.TheColorCheckerWhiteBalanceTargetisanall-newspectrallyattarget
that provides a neutral reference point across dierent lighting conditions that you encounter during
aphotoshoot.Sincethetargetreectslightequallyacrossthevisiblespectrum,creatinganin-camera
custom white balance can properly
compensate for varying lighting.
You’llbeableto:
 • eliminatecolorcasts
 • improvethecolorpreviewonyourcamera’sdisplaysoyourhistogramsaremorereliable
 • makepostproductioncoloreditingfasterandeasierbyeliminatingtheneedtoneutralize
each image individually
Why can’t I use just any white object?
White balancing on a piece of paper or other gray element in the scene may seem like a
simple workaround, but most objects are not actually neutral under all lighting conditions;
and they’re certainly not consistent. An inaccurate white balance will result in color casts
and a lack of consistency between lighting conditions.