Datasheet

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1/2013 | www.soselectronic.com 1/2013 | www.soselectronic.com
sosnews sosnews SPECTRUMSPECTRUM
I come from Prešov where I studied and
currently live. I joined SOS team on June
1, 2013 as a purchasing manager. In
the past I worked for a company dealing
with electronic devices where I was res-
ponsible for the purchasing of electronic
components over the course of the last
3 years. I am glad that I can continue in
the field of electronics and with work that
fulfills me.
I have been working for SOS since
1.1.2013. For the last 10 years I worked
for the international distributor of electro-
nic components. Now I use my experien-
ce for SOS customers on German and
Austrian market. I am looking forward
with my new team to accept the challen-
ge to promote SOS electronic brand on
the market since SOS electronic provides
me and customers optimal possibilities
for it.
I already came into contact with SOS
electronic during my studies at Masaryk
University in Brno. In those times I was
regular holiday reinforcement. In Septem-
ber I became a member of SOS team. I
am responsible for receiving of orders
and developing price lists for current and
future customers and I also keep regular
contact with them using telemarketing.
I like literature, theatre, history, travelling
and searching for the beauties of native
land and exploring foreign countries.
Jozef Jarábek – purchasing manager Rita Spindler – sales support assistant Vendula Malá – junior sales officer
With our new Solutions Catalogue
you save time more than once!
10th issue of our catalogue is different! Inspiration for the development, fast searching, connection
to online content, ... It is only a couple of innovative contributions for the effective work with it.
You certainly are familiar with the following saying: Time is money! The more time you have, the richer you
are... With our new Solutions Catalogue you save your time more than once:
1. More complex overview on the half number of pages
We have prepared a modern catalogue which introduces our offer of electronic components in a complex way. In
comparison with our previous editions we have released not up-to-date information and amended new technical
parameters and recommendation. So you get more complex information on the half number of pages.
2. Fast searching
You can find the whole sortiment of our products in the transparent picture scheme on two pages (p. 12-13). This
scheme represents imaginary „doorman“ who will guide you to the correct chapter. If you are searching for con-
crete brand or producer, you can easily find your way through the index of brands (p. 14-17).
3. Fast comparison of technical parameters
The majority of our products are classified into transparent table with technical parameters. Just with a quick look
you can read and compare the necessary parameters and select the suitable type of component.
4. Simple connection to online content
In order to provide you with the fast access to the most up-to-date information, we have created several ways of
connection of paper catalogue with our web. You can use individual QR codes or key words for search engine on
our web site.
5. Inspiration for the development on one place
Every chapter has its general introduction which describes different solution possibilities in a given area. For
example, in the introduction of communication, concrete possibilities and types are described (GSM, GPRS, GPS,
Bluetooth, LAN, WiFi, RFID, ZigBee, USB, RS485, 434/868 MHz RF, ...).
Server HW.cz about us: You saved me a month of development or a change is in people
The article about technical support in SOS electronic, which was issued in autumn, initiated a discus-
sion about customers‘ experiences with services of this company. Negative and also positive comments
concurred in fact that SOS has positively changed a lot in recent years. What lies behind this change?
We asked the CEO - Ján Seszták.
Written about us: You saved me a
month of development or a change
is in people
Source: www.hw.cz
The article with more
information can be found
at our website. Decode the
link by QR code.
We strengthen our team
From the opinions of HW server rea-
ders we have noticed the favorable
response to the changes in your servi-
ces. Can you tell us something about
the history?
The change of SOS electronic occurs on se-
veral levels. First in order was an economic
issue. We understood that if our company
wants to attract customers on the markets
in Czech Republic, Poland, Hungary and
other countries where we operate, we have
to ensure the competitiveness and a unified
service to a certain extent. Equally important
was the question as to how we can differ
from other distributors. We put our effort into
personal approach towards our customers,
what seems to be the easiest solution.
What is the unification of your servi-
ces?
Surely it is a matter of order system and the
logistic chain. The way of order processing
and the deadlines for its fulfillment are the
basis of our business. The parameters set
give certainty to our customers, the whole
business and technical support. When a tra-
der receives an order, s/he has to know that
the goods will actually be sent next day at 11
o‘clock to the customer because the trader
is a person who guarantees that a customer
gets what a company promises. This was
also one of the impulses which led to the fact
that we have centralized the warehouse and
shipping and we abandoned the conception
of branch stores. Customers recognized the
change immediately. We could get rid of one
unnecessary step between our purchase
and their sent parcel, which has nothing to
do in the system „until the next day“.
How can you add a personal touch at
this pace?
You know, the customer does not always
need only what we have in our stock. For
example, a production company buyer has
a classic BoM (Bill of Material), the schedule
according to which s/he starts to buy for a
new product. Due to the production cycle of
board fixing, cooperation with cooperators
and other factors, s/he has to ensure that the
right material will be in the right place at the
right time. This is the moment when the com-
puters and order systems are not sufficient.
We do not hide behind the components and
say „it is not possible“. We are looking for a
way forward and try to be maximally custo-
mer-friendly, of course, to a reasonable ex-
tent. Thanks to our technical support we can
avoid many stressful situations when we con-
sult the optimal component composition with
our customers already in the design stage.
This ensures them smooth material supply
throughout the product life cycle.
We do not support only buyers and their ne-
eds. We also take care of developers whom
we (during our free trainings) together with
producers show how the circuits can be de-
signed more efficiently and faster. Someti-
mes it happens that a customer encounters
a problem which neither he himself, nor our
technical support can manage. In such case
we are able to arrange a visit of a techni-
cal representative of the producer directly
at customer‘s place. In our opinion, this is
how a personal and human approach, also
in such a technical sector as electronics is,
should look like. Moreover, it is a step which
is not offered by every distributor. It is logical
that partners can appreciate a shift of the re-
lationship between customer and supplier to
the level of partnership. From our own long-
-term experience we can say that it is really
worth it.
And what keeps customers from
using your technical support and fi-
nally ordering somewhere else, whe-
re they find lower price?
Nothing. But let me ask you, when a prob-
lem with a purchase occurs, how will the
cheapest distributor advise and help? Will s/
he deal with your problem with the same em-
pathy? And will s/he help you with the deve-
lopment of other applications? These are the
questions that you have to be able to answer
before the purchase. Last year during one
of our workshops a customer told us that
we saved him a month of development. Who
gets more? The one who saves few cents
for a component or the one who saves thou-
sands needed for the development?
Is there anything else that you would
like to share with our readers?
I will be happy if they take one important tho-
ught from this interview. Today the winner
is not the one who produces the cheapest,
but the fastest one wins. Time is money. And
therefore, do not focus on the cheapest ma-
terial only, but also on the total costs which
you would need to develop the product and
launch it on the market. We can see many
times how many unnecessary hours of deve-
lopment and how many blind alleys a compa-
ny must go through in the name of the chea-
pest product design. Isn‘t it better to shorten
this time and cut the total costs with proper
selection of components and external tech-
nical support? You can try it with us and we
will try to help you!
Thank you for the interview.