Datasheet

DISTINCTIVE DESIGN
10
Figure -: Building a distinctive and beautiful website is simpler than it may appear.
Designing with Neutrality
Beyond the variables I have previously mentioned relating to distinctive design and the
idealistic intentions they naturally seem to evoke in giving your visitors everything (with
as few consequences as possible!), the principles of how distinction is formed relate to a
range of certain design concepts that exist not only within the context of the web, but
also within the scope of print design. Of course, digital media and traditional print are
quite di erent in their capabilities and limitations, but some useful lessons can be drawn
from the study of concepts that branch both disciplines.
One of the biggest variables that in uence distinctive design (and the print world alike) is
the concept of neutrality (and the Zen-like state it produces). As you’re still balancing within
the realms of theory rather than practice, it may seem surprising that neutralizing visible
elements of the page (and making them less visible or attention-seeking) plays a part in
achieving distinction. But if you think about it, without balance, chaos reigns supreme!
 inking of your website in a Zen-like format helps you understand that to ensure a clear
and enlightened perception (both in giving accurate knowledge and being easy to follow)
you need to self-re ect upon the issue at hand. As a designer, you need to analyze the
choices you make for the bene t of your visitors, and you also need to provide a clear
method of showcasing wisdom through careful planning and resourcefulness.
 e principles of a Zen-like design are:
> Keep the components of your site’s visibility in balance.
> Consider your options wisely before you apply them.
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