Datasheet

CHAPTER ONE THE DISTINCTION OF WEB DESIGN
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> Patience:  e average visitor feels a great variety of emotions when browsing a site
(some of which you can manipulate). If barriers to entry are high, the willingness to
continue may be lost.
> Attention: Objects on a page are always vying for a user’s focus, and in polar oppo-
sition, users are themselves trying to get the attention they require from objects.
 is must be accounted for.
> Loyalty: By providing good experiences and reducing the levels of background
noise, users are more likely to return to our sites.
> Trust: Use of a site is based on the value of its content and how reliable users deem
its source. If your content is full of lies or inaccuracies, the content’s value is
lowered.
> Energy: Users are expected to undertake so many activities within a page. Clicking,
typing, and perhaps even more! Tiredness can work as an inhibitor when browsing
the web. Don’t make users exert themselves.
 ese end-user functions (rather than controls of an interface) are subjective to every
individual, but this doesn’t mean that they can’t be accounted for or measured. Don’t
assume, for example, that visitors can (or want) to spend hours looking over a 5,000-page
site  lled with content. (Admit it: You’d lose your sanity if you had to scroll through them,
so why would you torture someone else with such a process?)  e balance between dis-
tinction and the variables mentioned earlier is important to get right; the two relate quite
heavily to each other.
Tip
Making a website fun and engaging is among the best methods of distorting the
time fi eld of an end-user. People regularly waste endless hours playing games on
the web, and if you are a creative individual, you can provide that sort of
experience (and functionality) on your own site!
Albert Einstein once said, “Put your hand on a hot stove for a minute, and it seems like
an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT’S relativity”.
Einstein’s quote is a perfect reminder that a user’s experience should not be painful or
unendurable to the point of feeling abandoned. A visitor shouldn’t feel useless in her
quest for information. More importantly, it also shows that you can manipulate the
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