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CHAPTER ONE THE DISTINCTION OF WEB DESIGN
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Consequences of distinction
 e bene ts of a user-centered experience are justi ed within distinctive design because
you ensure those who use the information on your site have access to it. With visitors
often  nding themselves unable to locate information that should be visible within a site,
it’s important to guide users without limiting their interaction capabilities.
Reference
A number of aids that can assist users exist, but increasing usage scenarios
make the web developer’s job harder. These range from the browsers or devices
people use to the way their brains function and the tools that exist to help with
certain disadvantages (like screen readers for the disabled). It’s your job to
ensure that these tools work for our users.
 e consequences of emphasis and distinction will be felt wherever they are placed. By
boosting the visibility of important content, neutralizing (or eliminating) less relevant
details, and accounting for the principles that dominate your page’s appearance, you
increase the readability and visitor awareness of the content you want to showcase.
Although it won’t suddenly turn a poor-quality site into something amazing, it certainly
goes a long way to improving it in a way that bene ts your readers.
Summary
 e beginning of this chapter examines the slogan that depicts the need for elements to
have attention so that users recognize them. “Can you see me?” speaks to them on behalf
of your site, so if the answer is no (and it’s the data your visitors are looking for), some-
thing is amok and needs immediate attention!  ese principles are fundamental to a site’s
capability to showcase distinction and empathy toward the visitor’s needs.
Visitors devote a  nite amount of resources (such as time and trust) to you on a tempo-
rary basis during their stay. A distinctive design should not only look and feel better, it
should feel e ortless, obvious, and self-explanatory. Plus, because there’s little additional
work involved, there is no valid excuse against making your visitors happier and more
comfortable with your user interface.
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