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CHAPTER ONE THE DISTINCTION OF WEB DESIGN
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> Keep your visitors enlightened (o er them knowledge).
> Maintain clarity and reduce noise pollution.
Implementing the Zen concept within distinctive design and following the ideals of a neu-
tral interface is relatively straightforward. Designs composed of well-balanced content (in
which the required distinctive features take precedence over less useful information)
allow you to draw focus to the parts of a page that require attention. Reducing noise pol-
lution on a page and giving that balance where it’s required keeps distinctive content—
well—distinctive and lets the rest be calm, silent material that remains on the page but is
noticed only as further page inspections occur.
Beautiful balance
Taking the concept of Zen neutrality beyond what was previously mentioned, a design that is
clear in its separation of distinctive design elements from additional  ourishes or extended
attributes, gives your design added stability.  e elements of your website are weighted (much
like those in Figure 1-5) with distinctive elements holding more natural weight and value on
one side and the other content balanced on the other. If the level of distinction either equals
or extends beyond the neutral (less unique) content, the power of its in uence lessens.
Figure -: Although the balance may be off set, the need to complement such elements remains critical.
When looking at existing layouts, an unnatural balance must exist between a design and
the emphasis (unique components) within a page. And just like Earth, if something is
thrown seriously out of whack, it seems to naturally correct itself by reducing the strength
of emphasis in which attention-seeking content retains. On a page with paragraphs of
text and a single heading, that heading’s distinctive nature stands away from the page
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