Datasheet

8
Appillionaires: Secrets from Developers Who Struck It Rich on the App Store
THE APP COMMUNITY
In the midst of all this confusion and competition, there are also stories of
great friendship and, o en, a wonderful sense of camaraderie among the
Appillionaires.  e community of people behind the apps you use on your
iPhone and iPad are uniquely creative and communicative, o en building
extremely close friendships with other app makers. Take characters like Mills
from ustwo, the self-styled “King of Failure,” and a Twitter superstar who
takes as much pride in his app disasters as his successes. Mills is the closest
thing the industry has to a cultural barometer, providing a constant stream
of consciousness direct from the mind of a leading app developer. To read
his Twitter feed is to witness  rst-hand the turmoil in the soul of an
Appillionaire. As his company’s apps dri wildly in and out of the top ten,
his tweets tread a spectrum of emotion, from the heartwarming advice,
make love… not code,” to, later in the day, simply, “I give up.
Nursery Rhymes with Storytime is Mill’s most successful indie app to date.
SOURCE: Copyright ustwo Ltd and Atomic Antelope Ltd.
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