Datasheet
FUTURE-PROOF WEB DESIGN
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understanding the needs of your audience can tell you a lot about their speci c require-
ments or about non-issues that may in uence decisions to build or postpone the imple-
mentation (see Figure 1-9).
Figure 1-9: If a site primarily attracts users of desktop browsers, you could postpone the  exible 
upgrade.
If you were to produce a site purely for consumers of Apple products, you would probably 
question the need for a stress-testing spree to try out the site with as many emulators, 
browsers, and devices as possible. On the other hand, making your site as  exible as pos-
sible is important, but there isn’t really much point in spending the next year and three 
months scaling your site to be in line with every potential variable. Let your users and 
their needs determine the level of  exibility and whether you can a ord to cut corners.
Consideration #2: Rigid versus fluid
You can lay out content in di erent ways. In one camp, you have the grounded, rigid units 
of measurement that can cause unpleasant horizontal scrolling when the available space 
doesn’t match the demands of the interface (think  xed designs using pixel widths). In 
the other camp, you have  uid designs that are pleasing, until there’s too much or too 
little assigned space (causing occasional spillages or over ow from scrolling). In both 
cases, entire layouts can break if the equations don’t add up.
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