Datasheet

TABLE 1-3: Comparison of Application Store Processes
ITEMS APPLE APP STORE ANDROID MARKET
WINDOWS PHONE
MARKETPLACE
Registration fee $99 annually,
$299 annually for
enterprise
One-time $25 $99 annually, include
submissions of fi ve
free apps
App submission fee None None $19.99 for free apps;
$99 for paid
Revenue sharing
(developer/company)
70/30 70/30 (Carrier takes
the 30%)
70/30
Regional availability Worldwide with
country-specifi c
stores
Free apps are
accessible
everywhere, but paid
app access varies.
17 countries, including
some EU countries,
Australia, Hong Kong,
India, Singapore,
and U.S.
Content policy Yes Yes Yes
Testing on real devices Yes No Yes
Performance requirement No No Yes
App return for refund Yes Yes, within
15 minutes after
purchase
No
Try and buy No No Yes
SUMMARY
After it realized that Windows Mobile wasn’t the product the consumer smartphone market wanted,
Microsoft decided to change its enterprise-focused strategy to a consumer-focused one. The goal of
WP7 is to provide a consistent “life-in-motion” mobile experience across devices made by various
handset makers.
WP7 is a completely new mobile operating system that isn’t compatible with any previous Windows
Mobile releases in most cases. Microsoft redesigned the GUI to provide a fi nger-friendly interface
with multi-touch support on capacitive touch screens. The live tile Home screen is one of a kind in
the industry. The integration with Xbox LIVE, Zune media service, Offi ce Mobile, and SharePoint
gives users easy access to Microsoft technologies on the go. The application framework enables
developers to build Silverlight applications and XNA-based games quickly. The Windows Phone
Marketplace provides an opportunity for developers to monetize their applications and games.
Summary
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