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Chapter 1 ✦ What InDesign Can Do for You
page, InDesign creates a frame automatically for each element. The difference is
that the frame InDesign creates is based on the amount of text or the size of the
graphic, rather than on your specific specifications. Of course, in either case, you
can modify the frames and the elements within them.
The free-form metaphor
Under a free-form (pasteboard) metaphor, you draw the pages’ content as if you’re
working on paper. Depending on how long you’ve been in this business, you may
well remember having paste-up boards with strips of type, camera-ready line draw-
ings, halftone pictures strewn about, sticking to pasteboard thanks to the wax on
their backs. You would then assemble all those pieces until you got the combina-
tion that looked right to you. The free-form metaphor encourages an experimental
approach, which is particularly well suited to one-of-a-kind documents such as ads,
brochures, annual reports, and marketing materials.
In a frame-based approach, you can certainly experiment by using the frames as
placeholders for actual text and graphics. But visual thinkers like to work with
actual objects, and that’s why the free-form metaphor works much better for
them. With InDesign, you pick the metaphor that works for your style, your current
situation, and your mood. After all, both approaches can lead to the same design.
Understanding Global and Local Control
The power of desktop publishing in general, and InDesign in particular, is that it lets
you automate time-consuming layout and typesetting tasks while letting you cus-
tomize each step of the process according to your needs. This duality of structure
and flexibility — implemented via the dual use of the frame-based and free-form layout
metaphors — carries over to all operations, from typography to color: You can use
global controls to establish general settings for layout elements and then use local
controls to modify those elements to meet specific publishing requirements. The key
to using global and local tools effectively is to know when each is appropriate.
Global tools include
✦ General preferences and application preferences (see Chapter 3)
✦ Master pages (see Chapter 7)
✦ Style sheets (see Chapter 20)
✦ Sections of page numbers (see Chapter 5)
✦ Color definitions (see Chapter 8)
✦ Hyphenation and justification (see Chapter 18)
✦ Libraries (see Chapter 7)
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