Datasheet
Like many of us in the corporate world, Santiago Becerra, Sr. has first-hand
experience with the dull data environments that leave many managers and
key decision-makers ill-equipped to manage their businesses. In his various
roles in the business world, he knows that the problem he constantly faces
is the same problem that many organizations suffer from — that too much
information is lost in the transition between data analysis and data presenta-
tion. That is, after a presentation is put on paper, managers are automatically
boxed into the thought processes of the presenter, often forcing them to
either take the data analysis at face value or to ask for more analyses, which
naturally takes up more critical company time. The question was how to
provide a compelling presentation without losing the ability to interactively
change the direction and scope of the data analysis behind the information
being presented.
Becerra eventually joined forces with his son who had spent his career creat-
ing many popular video games such as Midtown Madness and Midnight Club.
Together, they used video game technology in conjunction with practical busi-
ness concepts to create Crystal Xcelsius. With Crystal Xcelsius, the Becerra
father-and-son team provided business professionals with something few
Figure 1-1:
Why are we
stuck in a
static world
of drab
static
spread-
sheets and
dull static
charts?
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Chapter 1: Introducing Crystal Xcelsius
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