Datasheet

2. DO YOU NEED MULTIPLE DOMAIN NAMES?
5
As more top-level domain (TLD) extensions are added or country
codes are opened to general use, there can be a lot of hype about the
need to register your domain name with a particular extension to pre-
vent competitors from snapping it up. Sometimes, that’s all it is—hype.
But if a TLD extension does take o and come close to .com in popular-
ity, you’d hate to miss out.
The best bet is to keep an eye out for which TLD extensions are
actually being used (how many .info domains you see, for example,
a er being available for several years now). Or if the price isn’t much
more than a regular domain, it might be worth registering on a year-
by-year basis to see where the extension goes.
Related Questions
1. Have you thought of a good domain name for your website? Q Page 2
3. How much should you pay for a domain? Q Page 6
Action Item
The most important type of additional domain name is the kind that visitors might easily mis- Q
type. So brainstorm some possible ways they can get it wrong. You can also do some testing by
telling friends the proper domain name over the phone and asking them to write it out.
R
889527c01.indd 5889527c01.indd 5 10/18/10 11:30:20 PM10/18/10 11:30:20 PM