Datasheet
Introducing the Mobile Web
WHAT ’ S IN THIS CHAPTER?
Your fi rst introduction into the magical world of the mobile web
Learning about the background and heritage of today ’ s mobile web
Thinking about how you should treat this new medium di erently to
the way you treat desktop web users
Some of the philosophical themes that will underpin much of your
work throughout this book
Welcome to your journey into the mobile web. The goal of this book is to equip you with the
tools, designs, and ideas that you need to bring websites that have been build with Content
Management Systems into the hands of mobile users.
To get started, it is worth understanding exactly what is meant when we talk about “ the
mobile web. ” The huge increase in mobile phone usage worldwide over the last decade means
that most of the human species is already familiar with the concept of communicating without
wires. And if you are reading this book, you are probably already extremely familiar with
the principle of the Internet and Web! But combining these words together — mobile web —
suddenly describes a whole new concept: the idea that you can access the vast resources of the
Web, whenever you want, and from wherever you are, via a small consumer electronics device
that you can keep in a pocket.
Think about it for a moment. This is an invention that was likely beyond the wildest dreams of
your forebears. The Web represents a signifi cant portion of the sum of all human knowledge,
and you are on the cusp of having this vast resource available to you — on - demand, and in
your hands — from a device no larger than a small notepad.
The concept of this ubiquitous mobile web is an exciting new horizon. But you ’ re not there yet!
I hope this book helps and inspires you, as a site owner, manager, or developer, to understand
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