Datasheet

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Chapter 1: Looking Over Salesforce
Accessing anytime, anywhere
Companies are more mobile than ever before. People work from home or
on the road. Offices are spread out. You expect to get access to information
from multiple devices, easily and reliably. With Salesforce, you can access
and manage your critical customer information, at 3 p.m. or 3 a.m., online or
offline, in multiple languages, and from multiple devices.
Measuring the business
How can you improve what you can’t measure? Simple, huh? If you use
Salesforce correctly and regularly to manage customers, you have data to
make informed decisions. That benefits everyone. If you’re a rep, you know
what you need to do to get the rewards you want. If you’re a manager, you
can pinpoint where to get involved to drive your numbers. And Salesforce’s
reporting and dashboards give you easy-to-use tools to measure and analyze
your business.
Extending the Value Chain
Salesforce.com understands that you already rely on existing tools for parts of
your business. Such tools might include your e-mail, Office tools, your public
Web site, and your intranet. Salesforce.com isn’t naïve enough to think you’re
going to stop using these tools. In fact, you can readily integrate Salesforce
with many of the tools you use today to interact with your customers.
Integrating with your Web site
For many companies, its public Web site is a primary way to communicate
information to their customers. You might use your Web site as a channel for
visitors to request information or to log customer service issues. When you
use Salesforce, you can capture leads and cases directly from your Web site,
route them directly into Salesforce, and assign them to the right reps. No
more stacks of e-mails to [e-mail] cluttering up one poor
person’s inbox before he or she has to re-route them to the right people. And
Salesforce’s assignment rules can make sure that incoming leads or cases
get to the right reps in a timely manner. With minimal effort, you can even
offer self-service options in the form of a public knowledge base or a private
portal, enabling customers to help themselves.
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