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12
Part I: Introducing iWork ’09
Figure 1-4:
Keynote
exports pre-
sentations
in a variety
of formats.
Keynote was the original iWork application. Built by Apple engineers for
MacWorld keynote speeches delivered by Steve Jobs, Keynote has been
refined over the years to the powerful tool it is today.
The Big Difference
You can do similar things with various office suites, but the big difference
with iWork comes from two aspects of iWork that are hallmarks of Apple’s
approach to software development:
✓ It’s all about communication: From the beginning of the Mac, the people
at Apple have focused not merely on raw computing power but also on
how that power and technology can be used to help people communicate.
✓ Do it once, do it right, and reuse it: Apple’s pioneering use of scripting
languages (AppleScript primarily) helped people turn the Macs into
devices that could learn, as in “watch what I do and then do it
automatically.”
Perhaps the clearest indication of where Apple’s values lie came in its recent
corporate name change: It’s now Apple, not Apple Computer. Computers are
a means to an end.