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Schwartz c01.tex V3 - 12/26/2008 11:38am Page 24
Chapter 1: Social Computing
Key takeaways from this chapter include:
T While social computing has recently experienced a surge in popularity, history teaches that the
social nature of computing has existed as long as computer networks have.
T Web 2.0 is a buzzword implying a user-focused software application that takes advantage of
modern web technologies. Enterprise 2.0 is the adoption of the same user-focused and web tech-
nologies inside of the enterprise.
T Both Web 2.0 in general and social computing specifically offer numerous technical aspects and
approaches to problem solving. There is no need to use every technology or social concept at
once. Instead, pick the concepts and technologies hat bring value to the business.
The next chapter will discuss how to embark on a social computing project in the enterprise, including
advice on assembling a project team, designing appropriate corporate governance policies, and strategies
for building end-user adoption.
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