Datasheet
8 ■ Optimize Quality for Business Outcomes
After more iterations, the solution that the contractor comes up 
with will be more what the customer originally wanted and the 
problem is solved. But taking the time to sort that out in today’s 
dynamic marketplace means we have compromised:
 Time to market
 Cost efficiency
 Efficiency of the solution
Applying this common example to the concepts of software 
development, we come to the next question: Why is the late 
discovery of defects a major concern, as long as defects are 
detected and fixed?
Despite all efforts to the contrary, we’ve got an 
unhappy customer along with a wasted invest-
ment into something that doesn’t solve the 
problem.
MQM.book Page 8 Wednesday, May 7, 2008 11:29 AM










