Datasheet
26
Part I: Create a Web Page Today
Put the good stuff first
Imagine the Web as a giant magazine rack and the person surfing the Web as
someone scanning the front covers of all those magazines. People who see
your Web page decide whether to stay at your site — or go elsewhere —
based largely on what they see when your page first comes up.
If your purpose is to provide information or links, put that information first.
For example, to create a site that provides information about a company,
make getting contact information — your company name, address, phone
number, and fax number — very easy. To create a personal site that is
attractive to potential employers, make clear what employment field you’re
in right at the top of your Web page and make your résumé easy to access.
If your purpose is to draw people into your site to entertain them, educate
them, or expose them to messages from advertisers — or to do all of these
things at once — then the first part of the page should make a strong
impression and invite the user to go further into your site. Figure 1-5 shows
the Fabrik home page, certainly one that catches your attention, located at
the following URL: www.fabrik.com.
Figure 1-5:
Fabrik
connects
Web users
to fast
storage.
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