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Working with a Service Bureau

Service bureaus handle photo processing and various photographic output

options, such as prints (of varying sizes) and slides. Mounting and lamina-

tion services may also be provided. Many service bureaus provide scanning

services, including high-end drum scanning. A common service is taking

scans or digital photos and burning them onto CDs or DVDs. Many service

bureaus provide output to color separations to film and RC paper. Larger

bureaus may even have a digital press to handle a short-run (500 or less),

on-demand printing need.

Getting the ball rolling

Developing a good working relationship with your service bureau and/or

offset printer can save you a lot of time, money, and frustration. These folks

are the experts and know their equipment and processes. And believe me,

they’re only too willing to help. The fewer problems they have with your

files, the better they like it. You can do some things to keep the relationship

on solid footing:

✓ Get a dialogue going about the specs: If your file is going directly to a

newspaper, magazine, or other publication, talk with the art director,

graphics production coordinator, or other knowledgeable person about

the graphic specifications required.

✓ Build a lasting relationship: Consistency is also key. When you find a

good bureau or offset printer, stick with it for all your jobs. Jumping from

one company to another because a quote came in a little cheaper doesn’t

always pay off in the long run. If you’re a faithful customer, often your ser-

vice bureau or offset printer will match that lower quote if it can.

✓ Get on the Web: Many service bureaus have Web sites where you can

find a listing of services they offer, price lists, file specs, and even down-

loadable order forms. Larger offset printers also have general informa-

tion, online requests for quote applications, and more.

Using a prepress checklist

To prepare your file for print, use the following list to ensure your file is

ready and rarin’ for problem-free output. Note that this list isn’t all-inclusive

when it comes to prepress; I include tips that pertain to Photoshop only.