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Chapter 1: Why Design?
Figure 1-5
Why Should Designers Care?
The reasons that MOSS 2007 developers make the effort to put design at the forefront of their projects
probably vary from developer to developer. But one universal truth is pride. Pride in the final product
and how good it looks. Pride in the fact that something they created is so well received. Pride that they
did a good job. But is pride enough? Fortunately, there are other real rewards to doing good design.
Maybe the biggest reason is that it often makes financial sense to do good design work. After all, when
you are a consultant, you often get leads and maybe even sales based largely on your portfolio. If a
potential client is looking through the sites you have developed and can see nothing inspiring or, even
worse, different from the other 20 sites you have already shown them, they will not be knocking down
the door to try to hire you. You may still get the sale, but the first impression may not be what you are
hoping for. After all, if businesses are scouring the Web to find consultants and looking at their online
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