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Sanford c01.tex V3 - 08/13/2008 2:49pm Page 5
Chapter 1: Why Design?
But this is the point: Do you want people to look at your site and see the business as bland, predictable,
and unimaginative, or do you want them to see the business as interesting, dynamic, and unique?
Now, to contrast against these designs, consider Figure 1-3, which is the Web site for The Kroger
Company (
www.kroger.com ).
Figure 1-3
Does that look like a SharePoint site? Even in grayscale, would you think that this site is one designed in
MOSS 2007? Well, it is.
And take a look at Figure 1-4, the Web site for Migros (
www.migros.ch ).
Again, even in the context of black and white images intheprintofthisbook,thissitelooksdistinctly
different from anything out of the box with SharePoint.
Finally, take a look at Figure 1-5, the Web site for SendTec. (
www.sendtec.com ).
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