Datasheet

Par t I: Podcasting on a Worldwide Frequency

Narrowcasting (the practice of delivering content to a select group) distinguishes

podcasting from traditional forms of broadcast communication, such as radio.

Where a radio station broadly casts its signal to anyone who happens to be

within the radius of the signal, podcasts narrowly cast content to people who

have made the overt decision to listen.

You have something to say

As a general rule, podcasters produce content that likely holds appeal for only

a select group of listeners. Podcasts start with an idea, something that you have

the desire and knowledge, either real or imaginary, to talk about. Add to that a

bit of drive, do-it-yourself-ishness, and an inability to take no for an answer. The

point is to say what you want to say, to those who want to hear it.

Podcasts can be about anything and be enjoyed by just about anyone. The

topics covered don’t have to be earth-shattering or life-changing. There are

a few rules and guidelines in common practice, but there may be times when

you find it necessary to bend the rules. (That can be a lot of fun in itself!)

Some of the most popular podcasts are created by everyday people who sit

in front of their computers for a few nights a week and just speak their minds,

hearts, and souls. Some are focused on niche topics; others are more

broad-based.

You want to hear from your listeners

We’ve heard more than one podcaster comment on the fact that they get,

well . . . comments. Podcast listeners are more likely to provide feedback for

the podcasts they listen to than radio show listeners are likely to e-mail their

thoughts to the show host. That’s probably traceable to the personal nature

of a podcast. Podcasts offer their listeners — and makers — more control,

options, and intimacy than traditional broadcast media can. Of course, the

radio is much harder to talk back to than a computer with an Internet

connection and e-mail.

When you ask for feedback, you’re likely to get it — and from unusual places.

Because geography doesn’t limit the distance your podcast can travel, you

may find yourself with listeners in faraway and exotic places. And this feed-

back isn’t always going to be “Wow, great podcast!” Listeners will be honest

with you when you invite feedback.

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