Datasheet

Preparing for Greatness
Imagine your manager asks you to create a dashboard that tells him everything
he should know about monthly service subscriptions. Do you jump to action
and slap together whatever comes to mind? Do you take a guess at what he
wants to see and hope it’s useful? These questions sound ridiculous but such
situations happen more that you think. I’m constantly called to action to create
the next great reporting tool but am rarely provided the time to gather the true
requirements for it. Between limited information and unrealistic deadlines, the
end product often ends up being unused or having little value.
This brings me to one of the key steps in preparing for dashboarding —
collecting user requirements.
In the non-IT world of the Excel analyst, user requirements are practically
useless because of sudden changes in project scope, constantly changing pri-
orities, and shifting deadlines. The gathering of user requirements is viewed to
be a lot of work and a waste of valuable time in the ever-changing business
environment. But as I mention at the start of this chapter, it’s time
to get into the dashboard state of mind.
Consider how many times a manager has asked you for an analysis and then
said “No, I meant this.” Or, “Now that I see it, I realize I need this.” As frustrating
as that can be for a single analysis, imagine running into this during the cre-
ation of a complex dashboard with several data integration processes. The
question is, would you rather spend your time on the front end gathering user
requirements or spend time painstakingly redesigning the dashboard you’ll
surely come to hate?
The process of gathering user requirements doesn’t have to be an overly
complicated or formal one. Here are some simple things you can do to ensure
you have a solid idea of the purpose of the dashboard.
Establish the audience and
purpose for the dashboard
Chances are your manager has been asked to create the reporting mechanism,
and he has passed the task to you. Don’t be afraid to clarify the source of the
initial request and talk to them about what they’re really asking for. Discuss the
purpose of the dashboard and the triggers that caused them to ask for a dash-
board in the first place. You may find, after discussing the matter, that a simple
Excel report meets their needs, foregoing the need for a full-on dashboard.
If a dashboard is indeed warranted, talk about who the end users are. Take
some time to meet with some of the end users and talk about how they’d use
the dashboard. Will the dashboard be used as a performance tool for regional
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Part I: Making the Move to Dashboards
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