Datasheet

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The Basics of Building Web Pages and Sites 1
TABLE 1-2
Organizational Web Sites
Site URL
International Center for Reiki Training reiki.org
JustLinux justlinux.com
National Weather Service www.nws.noaa.gov
Nautical Research Guild naut-res-guild.org
Nicholas Roerich Museum roerich.org
Small Business Administration www.sba.gov
State Library of New South Wales www.sl.nsw.gov.au
The Naval Dockyards Society www.hants.gov.uk/navaldockyard
The Royal Society www.royalsoc.ac.uk
The Society for Creative Anachronism sca.org
World Wide Web Consortium w3.org
Table 1-4 guides you to a number of commercial Web sites.
We have just reviewed the five generally accepted categories of Web sites. The success of a Web
site is dependent upon how well it defines its potential clientele. There is no monolithic client
base, and much research has allowed potential users to be divided into so called B2B (business
to business), B2C (business to consumer), C2C (consumer to consumer), and C2B (consumer to
business) business categories. Ninety-seven percent of the online market is B2B.
The purpose of the following section is to introduce you to how these online markets are defined
so that the categories of Web sites may match the services required of each particular category of
user. For example, B2B would be likely to handle services and products that go into the produc-
tion of a final product. Let’s say the construction of this book is an illustration of B2B. We have
an author who provides the raw material. We have a development editor and technical editor(s)
who refine the raw material and process it into something. The general editor reviews our work
and adds the polish. All of that is B2B. The book, when it finally appears at bookstores, is a B2C.
The way you relate to (or market) B2B would be different than the way the book would be
presented to you by a bookseller. You structure your online Web site according to the type of
clientele you market to.
That is why you need to understand the demographics of the online marketplace.
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