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Last Updated: Fri, Jan 18, 2019 Data Standard: OUTDOOR POWER EQUIPMENT AND ACCESSORIES Page 1 of 10

OUTDOOR POWER EQUIPMENT AND ACCESSORIES

Leaf Blower, Mulcher & Vac

Inverter Generator

Chainsaw, Pole Saw & Powered Pruner

Chipper Shredder & Mulcher

Log Splitter

Powered Auger & Auger Bit

Powered Tiller & Cultivator

Pressure Washer

Trimmer, Edger & Brush Cutter

Other Attachment Kits, Parts &

Accessories

Tool Combo Kit

Combo Kit (Multiple Attachements)

Portable Generator

Standby Generator

The Home Depot

STYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS ...................................................................................... 2

ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) ...................................... 3

PRODUCT NAME AND MARKETING COPY ............................................................................................ 4

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS ........................................................................... 7

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM ....................................................................... 9

HTML COLOR TABLES ........................................................................................................................... 9

PRODUCT FILE FORMAT AND REQUIRED ASSETS ................................................................................. 9

IMAGE EXAMPLES................................................................................................................................ 10

Summary of content (10 pages)

PAGE 1
OUTDOOR POWER EQUIPMENT AND ACCESSORIES Leaf Blower, Mulcher & Vac Chainsaw, Pole Saw & Powered Pruner Chipper Shredder & Mulcher Log Splitter Powered Auger & Auger Bit Powered Tiller & Cultivator Pressure Washer Trimmer, Edger & Brush Cutter Other Attachment Kits, Parts & Accessories Tool Combo Kit Combo Kit (Multiple Attachements) Portable Generator Standby Generator Inverter Generator The Home Depot STYLE SHEET FOR PRODUCT MARKETING CONTENT CONTENTS CHECKLIST FOR ONLINE SKU REQUIREMENTS ..............
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CHECKLIST FOR ONLINE SKU REQUIREMENTS All items must be entered into the IDM Vendor Portal (or communicated to your digital content analyst) before the SKU will be moved out of Vendor Enrich. OUTDOOR POWER EQUIPMENT AND ACCESSORIES– ALL PRODUCTS REQUIRED Super SKUs {Super_SKUs_Required} Swatch Images {Swatch_Images_Required} Accessories Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer. Collections Collections are recommended for this category.
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ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
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PRODUCT NAME AND MARKETING COPY PRODUCT NAME The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of OUTDOOR POWER EQUIPMENT AND ACCESSORIES. DO NOT include the manufacturer brand name in the product name.
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Product Naming Example Joe 5-Ton 15-Amp Electric Log Splitter 22-Ton 174cc Gas Log Splitter PAS 2-Cycle 21.22 cc Gas String Trimmer with Blower Attachment 2-Cycle 25.4cc Gas String Trimmer with Blower Attachment Expand-It 40-Volt Lithium-Ion Cordless String Trimmer with Edger Attachment Powered Auger & Auger Bit: Product Naming Formula {Series} + [Engine Displacement cc] + [Auger Type] Product Naming Example 190cc Earth Auger Powerhead 51.
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Last Updated: Fri, Jan 18, 2019 Data Standard: OUTDOOR POWER EQUIPMENT AND ACCESSORIES Page 6 of 10
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PRODUCT FEATURE / BENEFIT BULLET STATEMENTS FEATURE BULLET RANKING AND EXAMPLES     A minimum of 4 bullets is required for products in this category.
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Adjustable Cutting Depth 7. If Combo Kit (Cultivators) Cultivator Name/Type: Tine Length (in.) Maximum Till Width (in.) RYOBI 40-Volt Cultivator Attachment: 10 in. Tine Length, 20 in. Maximum Till Width BLACK+DECKER LCG120B 20-Volt Cultivator: 4 in. Tine Length, 7 in. Maximum Till Width 8.
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PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM To ensure an optimum customer experience on homedepot.com, the following product image requirements have been established. SIZE  All images must be at least a minimum of 1000 pixels x 1000 pixels PHOTOGRAPHY:  All products must be digitally photographed out of the package with the exception of products that are typically represented in the package, such as extension cords, fasteners, etc.
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IMAGE EXAMPLES Outdoor Power Product Image (Required) An image that displays the full product on a white background Handle Feature Image (Optional) Feature image of the handle Blade Image (Optional) Close-up image of the blade Trimmer Image (Optional) Detail image of the trimmer Detail Image (Optional) Detail image of product Lifestyle Image (Optional) Image of product being used Last Updated: Fri, Jan 18, 2019 Data Standard: OUTDOOR POWER EQUIPMENT AND ACCESSORIES Page 10 of 10