Specifications

© 2011 Amazon Services LLC Page 6 July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Good Detail Page Content: Long Version
Benefits of a Good Detail Page
Better Click-Through – More customers will select your product from a group of similar items.
 Titles
 Main Product Image
 Customer Reviews
Better Conversion – More of the customers who visit your product’s detail page will buy product.
 Feature Bullets
 Product Description
 Alternate Images
 Customer Reviews
How Customers Get to Your Products
Most customers see products via search results from a search on Amazon itself or an external search engine, and the first
view they have of your product will be a display like this:
As you can see, the first factors the customer will use to differentiate your product are:
 Title
 Image
 Price
 Customer Rating
 Availability
It is important to make sure your titles and images are the best they can be. This guide will show you how to make your
products easier to find and choose from groups of similar products, by making the information on your product detail page
as accurate and concise as possible.