Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

Good Detail Page Content: Short Version

1) Title

Briefly describe the product. Avoid marketing content (free, exclusive, bonus, stylish, lightweight, heavy duty, etc.). Use Title Case.

Title Format – Most Electronics Products

Brand + Series Name + Model Name + Form Factor + “with” Unique Thing* [if applicable] + (color, packaging* [if applicable])

Examples:

 Sennheiser PXC 250 Noise Canceling Headphones (Silver)

 Salamander Synergy SA/SFA/6 Stiletto Feet (Black, Set of 6)

 Canon EOS Rebel XTi 10.1MP Digital SLR Camera with 2.5-Inch LCD (Black, Body Only)

* A “unique thing” must be something that distinguishes this product from another product that is exactly the same in all other respects.

* "(Bulk Packaging)" should be added to the title for all non-retail packaged products.

All Consumer Electronics products on Amazon.com are assumed to be US-market with full retail packaging unless otherwise

noted in the title.

2) Images (upload individually or as batches in zip files through Seller Central)

Primary (main) image should be a .jpg or .tif at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to take full

advantage of Zoom – just the product (without packaging) on a white background. If the product is white, use a drop shadow to offset it.

You can use up to 8 alternate images. We recommend you do so. Alternate images should feature the product in use and close-ups of

important features.

If you have any problems creating or uploading good images that meet these specs, please contact Seller Support via Seller Central.

Whatever it is, we’ve probably seen it before, and it’s likely we can help.

3) Feature Bullets (“BulletPoint1”, “…2”, “…3”, “…4”, “…5” columns in the inventory file template)

Write bullets in sentence case (no punctuation). 256 maximum character limit.

Basic Guidelines:

 Bullet 1: Overall synopsis of product

Example: Earphones with three individual balanced armature speakers

 Bullet 2: Materials and construction. Is assembly required?

Example: Noise-isolating design attenuates outside noise by an amazing 26db

 Bullet 3: Major feature(s)

Example: Recording-engineer studio-reference quality sound

 Bullet 4: Minor feature(s)

Example: Comfortable and secure ear loops

 Bullet 5: Included accessories

Example: Includes Universal Fit kit and a protective metallic travel case to store earphones

4) Product Description (“ProductDescription” column in the inventory file template)

Be concise, honest, and friendly. Focus on your product’s unique properties. Don’t mention competitors or your own offer details (“free

shipping”, etc.). Mention the best applications for the product. If the product has limitations, you can say so and upsell. Check spelling

and grammar.