Specifications

© 2011 Amazon Services LLC Page 34 July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
(cameras, lenses, camcorders, telescopes, binoculars, camera/camcorder accessories)
All Consumer Electronics products on Amazon.com are assumed to be US-market with full retail packaging unless otherwise
noted in the title.
Titles for Camera & Photo – General Products:
Brand + Series + Model + Product + "with" Unique Features [if applicable] + (Color, Packaging [if applicable])
Example: Canon EOS Rebel XTi 10.1MP Digital SLR Camera with 2.5-Inch LCD (Black, Body Only)
Titles for Camera & Photo – Non-US Market Products (sometimes referred to as gray market):
Brand + Series + Model + Product + "with" Unique Features [if applicable] + " - International Version with No Warranty"*
1
+
(Color, Packaging [if applicable]*
2
)
Note 1: " - International Version with No Warranty" applies to all non-US market products. Do not use the term “Gray Market.”
Note 2: "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
Example: Canon EF-S 18-200mm f/3.5-5.6 IS Standard Zoom Lens for Canon DSLR Cameras - International Version with
No Warranty
Titles for Camera & Photo – Replacement or Generic Accessories:
Third Party Brand + Model + "Replacement" + Product + "for" + OEM Brand + OEM Series/Model + (Color, Packaging
[if applicable]*
2
)
Note 2: "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
Example: Digital NC Replacement High Capacity Battery for Canon LP-E6 (Bulk Packaging)
Titles for Camera & Photo – Product Bundles:
Main Brand + Main Model + Main Product + "Bundle with " + Product2 + " & " Product3 + … (Color, Packaging
[if applicable])
Example: Kodak EasyShare C143 12MP Digital Camera Bundle with Rechargeable Batteries & Carrying Case (Blue)
Portable MP3 Players
Titles for Portable MP3 Players:
Apple iPod and Microsoft Zune only: Manufacturer + Player Name + Storage Capacity + Color + (Player Generation)
Examples:
iPod nano 8 GB Black (3rd Generation)
iPod shuffle 2 GB Purple (2nd Generation)
Zune 8 GB Digital Media Player Black (2nd Generation)
All other players: Manufacturer + Player Name + Storage Capacity + Item Type + Notable Features [if applicable] +
(Color)
Player Name and Storage Capacity are interchangeable
Examples:
Creative Zen Stone 2 GB MP3 Player with Built-in Speaker and Clip (Blue)
Sony 2 GB Walkman Video MP3 Player with FM Tuner (Black)