Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

 Right-facing 45-degree angle product shot without packaging

o If you don’t have an angle shot, use a Front View for this image

o White background; for white products, add a drop shadow to emphasize the product

o Product must occupy at least 80% of the image area

 Front View

 Left-facing 45 degree alt angle shot

 Side View

 Alt Side View, if available

 Rear View

 What’s in the box

 Image that shows scale of product

 Lifestyle images

 Product specification charts

Titles for Home Entertainment:

 Always spell out weight and dimension terms (i.e. 52-Inch, not 52”). Using measurement symbols hurts free

search.

 Use Title Case. The first letter of each word in the title should be capitalized, unless the manufacturer deliberately

uses lowercase or uppercase letters.

 If color is applicable, please add it at the end in parenthesis.

 Do not include terms like “Free,” “Bonus,” “Price,” or “Exclusive,” or “A $XX Value.”

 Do not include marketing terms that are not actually part of the product’s name. Marketing terms in the title make

it harder for customers to know what the product is. Feature information is surfaced.

 For bundles, use the title of each product included in the bundle. Separate product titles with “and” or serial

commas if there are more than two products in the bundle. Add the word “Bundle” at the end.

o Example: Product 1, Product 2, and Product 3 Bundle.

Product Descriptions for Home Entertainment:

 Be concise.

 Do not mention other brands by name.

 This content should be static. Do not mention price or promotional offers that may change.

 Example

At only 1.9 inches thick, Samsung's striking new 850 series offers all of the features of the 750 Series models in

an incredibly thin, sleek package. The Series 8 1080p LCD HDTVs have all of the features you'd expect from a

top-of-the-line Samsung - superb image, a blazing-fast 4ms response time, 120Hz refresh rate with Automation

plus image interpolation technology for smooth fast motion, and rich interconnectivity, all wrapped in the stylish

"TOC" color-infused bezel. Enjoy MPEG and .JPG files stored on external devices by connecting through a side-

mounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a

dynamic audio experience. Includes remote control and batteries; mini remote control and lithium battery;

warranty card/registration card/safety guide manual; program CD; power cord; cleaning cloth; and owner’s

instructions.

Televisions

(LCD, plasma, projectors, CRT)

Titles for Televisions: