Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

Spell out words such as inches, feet, pounds, and other types of measurements.

Do not include marketing terms that are not actually part of the product’s name. “Super-Fast Netgear Router” should read

“Netgear Router.” Feature and benefit information can be surfaced elsewhere.

Size information should only be included in titles when it differentiates the Item from similar Items.

Examples of good accessories titles:

Logitech V20 Notebook Speakers

Logitech V220 Cordless Optical Mouse for Notebooks

Example of bad accessories title:

Logitech 967740-0403 Internet 350 Vista Qualified Usb Keyboard – Black

The part number is too close to the beginning of the title, “Usb” must be in all caps, and “Black” is not a special feature

and should not be included.

Titles for Computer and Tablet Accessories with Compatibility:

[Brand] + [Product Name] + ([Model Number] if applicable) + [“for ” + base device or base device series]

Do not list all the model numbers with which the product is compatible. Use the base device series if the product is

compatible with more than one model. Titles should be 150 characters or less. Compatible models and model numbers

can be listed in the product description.

Examples of good titles for products with compatibility:

 Apple 85W MagSafe Power Adapter for MacBook Pro (MC556LL/B)

 Compaq Lithium Ion Battery for Presario 700 Series Laptops

Example of bad title with too many compatible models listed:

 New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series

Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011

92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102

Titles for Generic Computer and Tablet Accessories with Compatibility:

[Product Name] + ([Model Number] if applicable) + [“for ” + base device or base device series]

Example:

 Lithium Ion Battery for Lenovo X300 Series

Brand for Computer and Tablet Accessories:

Use the brand name of the manufacturer. Do not use the brand name of a base device manufacturer simply because your

accessory is compatible with it. For example, do not use “Dell” as the brand name for a generic laptop battery that is

compatible with Dell laptops. Use the term “Generic” as the brand for generic products. Use of incorrect brand names is

misleading to customers.

Bullet Points for Computer and Tablet Accessories:

 Bullet 1: Overall synopsis of product. Example: Pen tablet with USB connection

 Bullet 2: Major feature. Example: 1,024 levels of pressure-sensitivity