Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

Brand + Series + Model + Notebook screen size + Laptop/Desktop + (Color [if applicable])

Examples:

Toshiba Satellite U405D-S2848 13.3-Inch Laptop (Fusion)

Apple MacBook Pro MB133LL/A 15.4-Inch Laptop

Sony VAIO VGN-SR140E/P 13.3-Inch Laptop (Pink)

HP Pavilion M9350F Desktop

For more examples, visit the Amazon.com Notebooks and Desktops stores.

Computer and Tablet Accessories

(laptop and tablet batteries, chargers, carrying cases, anti-glare/display filters, stands, docks, port replicators, cooling

pads/lap pads, locks and security, styli, screen protection)

Titles for Computer and Tablet Accessories:

Brand + Product + (model # [if applicable])

Titles should be 150 characters or less.

Do not include condition types (e.g. “New,” “Refurbished,” “Remanufactured,” etc.) in the title. To list products in various

conditions, review the Condition Guidelines in seller Help.

Do not include terms like “Original,” “Genuine,” “Free,” “Bonus,” “Price,” “Exclusive,” or “A $XX Value” in titles.

Do not use the term “OEM” in your title (or elsewhere) because it might be confusing to customers.

If a model number is included, add it at the end in parenthesis. Don’t start off with the model number.

In general, do not mention color in the title, unless it is a special feature of the product, like a limited edition for which color

is important (e.g. Microsoft Wireless Notebook Optical Mouse 3000--Dragon Fruit Pink).

If you are unsure about the exact product name, check the manufacturer’s website to see what they call the product. More

often than not, that is the format that we use.

The first letter of each word in the title should be capitalized, unless the product name or manufacturer name is

deliberately spelled with a lowercase letter (such as Apple iPad with Retina Display MD510LL/A) or in all caps.

Manufacturers with Unusual Names or Spelling:

3Dconnexion

D-Link

InFocus

Netgear (don’t use all caps)

ooma (first letter is lowercase)

SwissGear (all one word)

TRENDnet

VisTablet

ZyXEL