Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

Appendix B

Sub-Category Style Guides

Small Office Home Office (SOHO)

Titles for Small Office Home Office:

Brand + Series Name + Product Name + Product Type + (model #)

Printer title examples:

 Canon Pixma MX850 Office All-in-One Printer (2436B002)

 HP Photosmart C7280 All-in-One Printer (CC567A#ABA)

 Lexmark X4550 Wireless All-in-One Photo Printer (1410600)

 Epson Stylus C88+ Inkjet Printer (C11C617121)

Scanner title examples:

 Canon CanoScan 8800F Color Film/Negative/Photo Scanner (2168B002)

 Fujitsu ScanSnap S510 Instant PDF Sheet-Fed Scanner

 NeatReceipts Professional Mobile Receipt and Document Scanner and Software Combination (Version 3.0)

Other title examples:

 Texas Instruments TI-89 Titanium Graphing Calculator

 Panasonic DECT 6.0 3-Handset Expandable Digital Cordless Phone System (KX-TG1033S)

 Franklin TG-490 Speaking Translator

 Fellowes Powershred P-57Cs Shredder (32057)

Feature Bullets for Small Office Home Office:

 Bullet 1: Overall synopsis of product

 Bullet 2: Major feature(s)

 Bullet 3: Major feature(s)

 Bullet 4: Minor feature(s)

 Bullet 5: Included accessories

Examples:

 All-in-one device can fax, copy, scan, and print

 Built-in Ethernet jack allows simple connection to a network

 Prints at a maximum of 9600 x 2400 dpi for great photos

 Built-in memory card reader and 2.5-inch display allows for photo prints directly form a memory card

 Automatic document feeder enables automatic duplexing

Personal Computers

(laptops, desktop computers, tablets, and netbooks)

Titles for Personal Computers: