Specifications

© 2011 Amazon Services LLC Page 2 July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
About this document
This Style Guide is intended to give you the guidance you need to create effective, accurate product detail pages in the
Consumer Electronics and Camera & Photo categories.
In addition to using this document, we encourage you take advantage of the wealth of information available in our Help
pages. Click "Help" on the upper-right side of the Seller Central home page.
If at any time you have questions, need help, or have suggestions for how to improve this Style Guide, please contact
Seller Support via Seller Central.
Table of Contents
About this document 2
Table of Contents 2
Good Detail Page Content: Short Version 4
Good Detail Page Content: Long Version 6
Benefits of a Good Detail Page 6
Better Click-Through – More customers will select your product from a group of similar items. 6
How Customers Get to Your Products 6
Title Style 7
Images 8
Product Features 10
Technical Details 11
Product Descriptions 12
Preorder Offers (new, unreleased items) 12
Product Bundles 13
Customer Reviews (submitted on Amazon.com) 13
Numbers 14
Units of Measurement 15
Names 16
Trademarks 16